App listing guidelines
Follow the specifications and guidelines to define the contents of your app listing page before publishing to the App Marketplace.
Listing your app in the Stripe App Marketplace requires you to follow the specifications, and we provide guidelines for you to follow. You can also read the App review requirements that set expectations for the app review process.
App listing guidelines and specifications
| Content | Specifications | Guidelines | Example |
|---|---|---|---|
| Name | 35 characters max. Must not contain any of the following words or names: Stripe, app, free, paid. | Appears alongside your app logo throughout the Marketplace and on your app listing page. | EmailWorld |
| Icon logo | Image must be high-resolution, at least 300x300 pixels, 1:1 aspect ratio (square), .PNG or .JPG format, and under 10MB. | Appears alongside your app name throughout the App Marketplace and on your app listing page. | |
| Built by | 80 characters max. | Name of the individual or organization that built and maintains the app. | EmailWorld, Inc |
| Category | Select the category that best describes your app. | If another category is more appropriate, Stripe adjusts it and notifies you during app review. |
|
| Subtitle | 80 characters max. | Appears alongside your app name throughout the Marketplace and on your app listing page. This is a concise phrase summarizing the value of app. | See and edit a customer’s support history from the Stripe Dashboard |
| About | 1000 characters max. | Briefly describe what your company does, who your products are for, and the value they deliver for people. An ideal description is one to two sentences, overviewing your main product or overall company, followed by a brief description of your Stripe app. Avoid hyperbole, marketing jargon, keyword stuffing or unprovable claims (for example, “The world’s best support product”). | EmailWorld is an email delivery service for growing e-commerce businesses. The EmailWorld app brings our advanced messaging capabilities into Stripe so you can reach your audience in just a few clicks. |
| Works with | Automatically populated | Your app manifest automatically populates this, which lets users know what parts of the Stripe Dashboard your app drawer works with. |
|
| Features | Add up to three key app features that highlight specific use cases of your app. | Each feature should explain how the app interacts with and enhances Stripe, and not describe your company overall. | |
| ﹂Title | 80 characters max. | Appears alongside your key feature visual and description. This is a concise phrase summarizing the use case a user can achieve with your app, in plain language. | Get email insights on Stripe customers |
| ﹂Description | 300 characters max. | A concise description of the feature. A good description touches on two things: both a clear description of how the feature actually works, and also the benefit someone experiences as a result of using it. | View email activity, such as opens and clicks, as it relates to your Stripe customers. Now you can assess how well your campaigns lead to sales without having to toggle between tabs. |
| ﹂Image | Must be high-resolution, a minimum of 1600 pixels wide (no height minimum), PNG or JPG format, and 10MB or less. | Use the Figma UI toolkit to design and export a high quality feature image. Show your app in the context of the Stripe Dashboard. Don’t use screenshots showing real customer data or screenshots of your app while you’re testing. | |
| Pricing | Communicate whether your app is free or requires a paid subscription. |
| |
| Pricing page | Required if your app requires a paid subscription. | Provide a link to a pricing page that explains your pricing model to a prospective user. | |
| Support channel | At least one support channel is required. | Provide up to two support channels. This way, users can quickly identify the best support channel for their needs and contact you to troubleshoot any issues. |
|
| Based in | Select each location where your company has headquarters. | United States | |
| Supported languages | English is pre-selected and required. Stripe can only support English at this time. If you’d like to support additional languages, reach out to Stripe. | English | |
| Privacy policy | Provide a link to your privacy policy. This is a URL where users can read the privacy policy for both your company and your app. | emailworld. | |
| Terms of service | Optional | Provide a link to your Terms of Service. This needs to be a URL where users can read the terms of service for both your company and your and app. | |
| Company website | Optional | Provide a link to your company’s website. | |
| FAQ page | Optional | Provide a link to your app’s FAQ page. | |
| Technical documentation | Optional | Provide a link to your app’s technical documentation page. The documentation should explain everything from installing your Stripe app to how to get the most out of its features. | |
| Permissions | Automatically populated | Your app manifest automatically populates this. This lets users know which permissions the app requires. |