Promote your app

Join the Stripe Partner Ecosystem

Join a global community of partners that helps ambitious businesses with industry-leading payments and financial infrastructure.

When you publish apps to the Stripe App Marketplace, you are invited to join the Stripe Partner Ecosystem’s Apps track. As part of the ecosystem, partners can co-market with Stripe, engage and influence Stripe Apps roadmap, and build their network. Partners in the Apps track also receive tools and resources to grow their business with Stripe, and drive customer acquisition opportunities, such as:

• Access to marketing with Stripe, including our campaigns-in-a-box and product toolkit.
• Eligibility for Market Development Funds (MDF) to reimburse you for the cost of co-marketing activities, such as partner-led campaigns and customer-facing events
• Access to co-selling with Stripe by leveraging the Crossbeam platform and discovering overlapping customers and prospects in an automated and secure manner
• A partner directory listing, making your app more searchable for Stripe customers

There are four tracks of the Stripe Partner Ecosystem: Apps, embedded payments, services, and technology. Partners have the flexibility to choose one or multiple tracks with benefits aligned to your business goals. Read more about the benefits of joining the Stripe Partner Ecosystem for partners on the Apps track.

After passing the app review, you’ll receive an invite to join the Apps track. Simply apply, and complete your profile in the partner portal to gain access to tools that can help you grow your business.

Best practices using Stripe branding guidelines

Use Stripe pre-approved promotional asset templates and branding guidelines to promote your app.

When you’re ready to publish your app on the Stripe App Marketplace, you can promote your app. Stripe provides branding guidelines, pre-approved promotional asset templates, and additional recommendations to help you with app promotion.

Branding guidelines

To view a complete set of design resources, open the Figma library for Stripe Apps, then navigate to Pages > Marketplace assets in the left panel. The Figma library includes templates and applicable guidelines to create your app icon, promotion assets for social media, and the Stripe App Marketplace badge.

Figma promotion templates