# Promote your app

Learn how to partner with Stripe to help accelerate the growth of your app.

Join a global community of partners that helps ambitious businesses with industry-leading payments and financial infrastructure.

When you publish apps to the Stripe App Marketplace, you’re invited to join the Stripe Partner Ecosystem’s Apps track. As part of the ecosystem, partners can co-market with Stripe, engage and influence Stripe Apps roadmap, and build their network. Partners in the Apps track also receive tools and resources to grow their business with Stripe, and drive customer acquisition opportunities, such as:

- Access to marketing with Stripe, including our [campaigns-in-a-box and product toolkit](https://docs.stripe.com/partners/apps.md).
- Eligibility for [Market Development Funds (MDF)](https://docs.stripe.com/partners/apps.md) to reimburse you for the cost of co-marketing activities, such as partner-led campaigns and customer-facing events
- Access to co-selling with Stripe by leveraging the [Crossbeam platform](https://docs.stripe.com/partners/apps.md) and discovering overlapping customers and prospects in an automated and secure manner
- A [partner directory](https://stripe.com/partners) listing, making your app more searchable for Stripe customers

The Stripe Partner Ecosystem has four tracks: [Services](https://docs.stripe.com/partners/services.md), [SaaS platforms](https://docs.stripe.com/partners/platforms.md), [Apps](https://docs.stripe.com/partners/apps.md), and [Payment methods](https://docs.stripe.com/partners/payment-methods.md). Partners can choose one or more tracks with benefits aligned to your business goals. [Explore the Apps track](https://docs.stripe.com/partners.md) to see the benefits of joining the Stripe Partner Ecosystem.

After passing the app review, you’ll receive an invite to join the Apps track. Simply [apply](https://stripe.com/partners/become-a-partner), and complete your profile in the partner portal to gain access to tools that can help you grow your business.

## Best practices using Stripe branding guidelines

Use Stripe pre-approved promotional asset templates and [branding guidelines](https://portal.stripe.partners/s/article/Co-branding-Guidelines) to promote your app.

When you’re ready to publish your app on the Stripe App Marketplace, you can promote your app. Stripe provides branding guidelines, pre-approved promotional asset templates, and additional recommendations to help you with app promotion.

## Branding guidelines 

Use Stripe pre-approved branding guidelines and applicable guidelines to create your app icon, promotion assets for social media, and the Stripe App Marketplace badge.

> If you use the Stripe App Marketplace badge, you must adhere to our [Marks Usage Guidelines](https://stripe.com/legal/marks).

## Partner with Stripe to accelerate your growth 

Whether you want to embed Stripe in your software or expand your practice, partnering with Stripe can help you deliver better customer experiences and find new revenue opportunities. Choose one or more partner tracks based on your business goals. [Explore the partner program](http://stripe.com/partners/become-a-partner) to find the right fit for your business.

## See also

- [Versions and releases](https://docs.stripe.com/stripe-apps/versions-and-releases.md)
- [Post install actions](https://docs.stripe.com/stripe-apps/post-install-actions.md)