After a payment link payment

After your customer makes a payment using a payment link, you can see it in the payments overview in the Dashboard. If you’re new to Stripe, you receive an email after your first payment. To receive emails for all successful payments, update your notification preferences in your profile settings.

Stripe creates a new guest customer for one-off payments and a new Customer when selling a subscription or saving a payment method for future use.

You can automatically handle fulfilment through a Stripe partner or programmatically with the Stripe API:

• Automation with a Stripe partner: To automate post-purchase activities such as order fulfilment, emailing customers, and recording data to a spreadsheet, you can use a Stripe partner, such as Zapier, to connect Stripe data to other applications.

• Handle fulfilment programmatically: If you’re interested in handling fulfilment programmatically using the Stripe API and webhooks, learn how to fulfil orders after a customer pays.

After a successful payment, your customer sees a localised confirmation message thanking them for their purchase. You can customise the confirmation message or redirect to a URL of your choice. To change the confirmation behavior on a payment link, click After the payment when creating or editing a payment link. Under Confirmation page, you can choose to replace the default message with a custom one.

You can also choose to redirect your customers to your website instead of providing a confirmation page. If you redirect your customers to your own confirmation page, you can include {CHECKOUT_SESSION_ID} in the redirect URL to dynamically pass the customer’s current Checkout Session ID. This is helpful if you want to tailor the success message on your website based on the information in the Checkout Session. You can also add UTM codes as parameters in the query string of the payment link URL. The UTM codes are automatically added to your redirect URL when your customer completes a payment.

With Stripe Connect, you can split a payment with a connected account. When creating a new payment link, on the After payment tab, select the tickbox that says Split the payment with a connected account. Selecting this tickbox allows a connected account to automatically get paid when a customer buys the product through this payment link. Learn how to use payment links with connected accounts.

Create a link that you can send to customers, letting them log in and manage their subscriptions using the customer portal.

Stripe can automatically send email receipts to your customers after successful payments. You can enable this feature with the email customers for successful payments option in your email receipt settings. To customise your receipt colour and logo, go to the Branding settings.

You can see metrics such as views, sales, and revenue from a given payment link by clicking the Payments and analytics tab after selecting a payment link from the list view. Note that Stripe can delay data for up to 18 hours, and isn’t available in test mode. Analytics aren’t supported for links that include recurring prices.

You can use this data to better understand how your link is performing and what its conversion rate is:

• Views: The number of times your payment link was opened.
• Sales: The number of times the payment link was used to complete a purchase.
• Revenue: The gross sales volume that the link generated and is always in your default currency regardless of the presentment currency. Stripe converts the amounts using the exchange rate on the day the payment occurs.