Set up tiered pricing
Set up tiered pricing for your subscriptions.
Prices can represent tiers, allowing the unit cost to change with quantity or usage. Use tiers if you need non-linear pricing when quantity or usage changes. To create usage-based pricing models, you can combine tiered pricing with flat rates.
For example, imagine a business called Typographic that wants to offer lower rates for customers who use more fonts per month. The following tiered pricing models show two different ways to adjust pricing as usage increases: volume-based pricing and graduated pricing. To demonstrate these approaches to tiered pricing, we’ll use the following tiers:
| Number of fonts | Price per tier | |
|---|---|---|
| First tier | 1-5 | 7 USD |
| Second tier | 6-10 | 6.5 USD |
| Third tier | 11+ | 6 USD |
Volume-based pricing
With volume-based pricing, the subscription item bills at the tier corresponding to the amount of usage at the end of the period. The entire quantity (or usage) is multiplied by the unit cost of the tier. Because the tier price applies to the entire quantity (or usage), the total might decrease when calculating the final cost.
For example, a customer with 5 fonts is charged 35 USD (5 × 7 USD) in November. If they use 6 fonts in December, then Typographic bills all fonts at the 6-10 rate. For December, Typographic charges 39 USD (6 × 6.5 USD).
| Quantity and usage at end of the period | Unit cost | Total monthly cost |
|---|---|---|
| 1 | 7 USD | 7 USD |
| 5 | 7 USD | 35 USD |
| 6 | 6.5 USD | 39 USD |
| 20 | 6 USD | 120 USD |
| 25 | 6 USD | 150 USD |
Graduated pricing
Graduated pricing charges for the usage in each tier instead of applying a single price for overall usage. The quantity is multiplied by the amount for each tier and the totals for each tier are summed together.
For example, 5 fonts result in the same charge as volume-based pricing: 35 USD total at 7 USD per font. This changes as usage exceeds the first tier. Typographic charges a customer with more than 5 fonts 7 USD per font for the first 5 fonts, then 6.5 USD for fonts 6 through 10, and 6 USD for any additional fonts. They charge a customer with 6 fonts 41.5 USD, 35 USD for the first 5 fonts and 6.5 USD for the 6th font.
| Quantity and usage at end of the period | Total for graduated tiered pricing |
|---|---|
| 1 | 7 USD |
| 5 | 35 USD |
| 6 | 41.5 USD |
| 20 | 127.5 USD |
| 25 | 157.5 USD |
Add a flat rate
You can specify a flat rate (flat_) to add to the invoice. This works for both volume and graduated pricing. For example, you can have a flat fee that increases when your customer exceeds certain usage thresholds:
| Tier | Amount (unit cost) | Flat rate |
|---|---|---|
1-5 (up_) | 5 USD (unit_) | 10 USD (flat_) |
6-10 (up_) | 4 USD (unit_) | 20 USD (flat_) |
10-15 (up_) | 3 USD (unit_) | 30 USD (flat_) |
15-20 (up_) | 2 USD (unit_) | 40 USD (flat_) |
20+ (up_) | 1 USD (unit_) | 50 USD (flat_) |
Volume-based pricing flat rate example
If quantity is 12 and tiers_, the total amount billed is:
12 × 3 USD + 30 USD = 66 USD
Graduated pricing flat rate example
If quantity is 12 and tiers_, the total amount billed is:
(5 × 5 USD + 10 USD) + (5 × 4 USD + 20 USD) + (2 × 3 USD + 30 USD) = 111 USD
A tier can have either a unit_ or a flat_, or both, but it must have at least one of the two. If quantity is 0, the total amount is 10 USD regardless of the tiered pricing model used. Stripe always bills the first flat rate tier when quantity=0. To bill 0 when there’s no usage, set up an up_ tier with an unit_ equal to the flat rate and omit the flat_.