SaaS platform partners
Accelerate your embedded payments and financial services with expert guidance, tailored resources, and incentives designed to boost your growth.
SaaS platforms embed payments and financial services directly into their platform. This includes offering features like Checkout, Invoicing, and lending within their SaaS solution, opening up new revenue opportunities by offering additional features for their businesses. SaaS platforms can join the Stripe Partner Ecosystem at two tiers: Verified Partners gain access to curated, on-demand resources and revenue sharing, while Premier Partners enjoy additional advisory services, enhanced support, and market development funds (MDF).
Verified Partner and Premier Partner requirements
Program benefits for SaaS platforms
| Verified Partner | Premier Partner | |
|---|---|---|
| Eligible for Stripe Connect revenue sharing | ||
| Build | ||
| Guides to designing your teams, business models, and migrations | ||
| Guides for managing transaction costs (network costs, authorization rates, and fraud prevention) | ||
| Product-specific launch recommendations | ||
| Access to product private previews | ||
| Market | ||
| Segmentation and joint value proposition guidance | ||
| Marketing content, campaign assets, how-to guides, and templates | ||
| Sponsorship and speaking opportunities at Stripe events | ||
| Stripe partner badge and co-branding guidelines | ||
| Amplify your company and solution with a directory listing | ||
| Tailored marketing advisory workshops to help ramp new launches | ||
| Eligible to request market development funds (MDF) | ||
| Eligible for joint customer case studies and social media highlights (by invitation) | ||
| Sell | ||
| Sales enablement and payments education for sellers | ||
| Sales enablement templates and tools | ||
| Deal registration to request co-selling support | ||
| Scale | ||
| Guides for optimizing support and risk experiences | ||
| Eligible for partner awards | ||
| Access to the fastest reactive support Stripe has to offer | ||
| Payment and support optimization workshops | ||
Program benefit details
Explore each program benefit.
Stripe Connect revenue sharing program
Partners in the SaaS platform track using Stripe Connect are eligible for the revenue sharing program, which enables your company to grow as your customers expand with Stripe.
Build
Set the right foundations with essential resources for creating a product roadmap, organizing teams, developing a monetization strategy, and executing migrations.
Design guides
Access guides to organize effective payments teams, develop a successful revenue model, and ensure a smooth rollout of your embedded payments and financial services solutions.
Transaction cost management guides
Access expert advice for managing your transaction costs by optimizing network costs, understanding authorization rates, and detecting fraud. Understand your network costs structure and optimizations for cost+ pricing. Learn about card authorization rates and network declines. Develop your fraud management strategy by accessing best practices to detect and prevent fraud, understanding fintech fraud, and managing fraudulent transactions.
Product-specific launch recommendations
Assess your readiness to launch new embedded solutions with recommendations to guide your technical, operational, and go-to-market strategies.
Market
Accelerate your time-to-market with product marketing resources, prebuilt campaigns, and marketing insights to drive demand for your solutions. Premier Partners are eligible for tailored advisory, market development funds, and joint case studies.
Segmentation and joint value proposition guidance
Identify your target segments for your embedded payments and financial services within your base. Develop your ideal customer profile and a joint value proposition to inform your messaging strategy.
Templates and other resources
Market with Stripe using our campaigns in a box and product marketing toolkits. Stripe provides resources for partners such as messaging frameworks, templated blogs, emails, and social content that you can customize to launch integrated campaigns that drive demand.
Sponsorship and speaking opportunities
We may invite select partners to participate in speaking opportunities at Stripe events to increase their visibility among Stripe sellers and customers.
Stripe partner badge and co-branding guidelines
Partners can download the Stripe Verified Partner badge or the Stripe Premier Partner badge from the partner portal. These badges can be used externally to promote our partnership and to amplify your listing in the partner directory. Stripe provides partners with complete guidelines on co-branding with Stripe.
Directory listing
The Stripe partner directory listing provides Stripe partners with the opportunity to promote their company and relationship with Stripe. The company details page can help drive leads and build awareness of their solutions or services.
Tailored marketing advisory workshops
Premier Partners are eligible to receive marketing advisory with the Stripe marketing team to discuss insights, best practices, and receive recommendations about how to improve their acquisition, activation, and lifecycle marketing strategies. Partners can request market development funds (MDF) to cover the cost of marketing activities recommended from the workshop.
Request market development funds (MDF)
Premier Partners can request MDF to help fund the cost of co-marketing activities that generate demand for their embedded payments and financial services. Examples of eligible activities include integrated marketing campaigns, paid media, and digital and in-person customer-facing events. To be eligible to request MDF, partners must be in the Premier Partner tier and have attended a marketing advisory workshop.
Joint customer case studies and social media highlights
We may invite Premier Partners to participate in a joint case study to showcase how we worked together to solve a user’s business challenge. Reach out to your account executive if you have a story you’d like to nominate for consideration. Premier Partners are eligible to be featured across Stripe social media channels, including our LinkedIn page, and have their message amplified to Stripe’s businesses and community.
Sell
Help deals close faster with sales enablement resources and co-selling support.
Deal registration
Partners can submit a referral to Stripe or they can co-sell with Stripe to close opportunities. You can use three channels for deal registration: submit referrals through the partner portal, bulk upload files with up to 50 leads, or register deals through an ungated lead form. Partners can also track the progress of a deal through the partner portal.
Sales enablement and payments education for sellers
Stripe partners can access sales materials, including pitch decks, discovery guides, and objection handling guidance to drive conversion with their prospective customers.
Scale
Optimize user experiences and manage costs as you expand and fuel new growth with additional solutions across more markets.
Guides for optimizing support and risk experiences
Review curated guides from Stripe experts to help optimize your user experiences across verifications, support operations, and risk management. Address the most common support questions and access guides to developing a risk management strategy centered on your target audience.
Partner awards
Our partner awards recognize select Stripe partners who lead the way with customer solutions through Stripe and showcase their Stripe expertise.
Reactive support
Premier Partners can access a new service level designed to provide priority, context-aware support and the fastest reactive support that Stripe offers.
Payments and support optimization workshops
Premier Partners can receive periodic proactive engagements through a scaled technical account manager to review supportability and technical health and a scaled customer success manager to review your payments health, fraud rates, and authorization rates.