Analytics

Stripe Billing’s analytics and downloadable reports provide a comprehensive view of your business’s performance. You can monitor performance at a glance, audit performance changes by drilling down into data, and compare segment performance with filtering and grouping. You can also use benchmarking to compare your performance against similar businesses on Stripe.

Preview features

Stripe offers early access to some upcoming features. To get early access to a beta feature, enter your email.

Downloadable reports

To build financial models and begin downstream reporting, download your billing metrics data. The export is in CSV format and includes the following reports:

Configure your metrics definitions

You can configure metrics from the Billing overview page. Click Configure to change how Stripe calculates Monthly Recurring Revenue (MRR), Churn, and Active Subscribers. Changes take 24–48 hours to appear in your configuration.

Discounts

You can configure whether to include or exclude discounts in your MRR calculation. Subtracting discounts from MRR is considered a more conservative approach to reporting MRR because it more closely reflects the present value of these customers.

You can adjust two settings to exclude discounts:

• Subtract recurring discounts from MRR: Turn this on for your MRR to reflect any recurring discounts applied.
• Subtract one-time discounts from MRR: Turn this on for your MRR to reflect any one-time discounts applied.

These settings apply the same way to all coupons you use on Stripe, including subscription-level coupons, line-item level coupons, and stacked coupons. Permanent recurring discounts, are always subtracted from MRR.

Active subscribers

You can configure when Stripe considers a subscriber to be active:

• At the start of the subscription: If you select this option, a subscription is considered active when the first billing period begins. This is the most common option.
• When the first payment is received: If you select this, the subscription is considered active when the first payment is received. Use this if you don’t want to consider subscribers active until they’ve paid their first invoice.

Audit your metrics with drill-downs

You can interact with billing charts using the Explore functionality.

Some charts, like MRR growth and Churned revenue, allow you to drill down into data points to see the underlying data. To do this, click Explore on a chart to see the chart and a table of related data points. If a cell in the table is clickable, you can click into it to reveal the underlying events for that data point. This is particularly helpful to understand things like which customers churned or expanded their subscription in a given period.

Analyse your metrics with filtering and grouping

You can interact with billing charts using the Explore functionality.

Some charts, like MRR growth and Churned revenue, allow you to filter and group by Product or Price. To do this, click Explore on a chart to see the chart and a table of related data points below and options for filtering and grouping above.