# Track a payment link

Use URL parameters and UTM codes to track a payment link.

Modify your payment link with URL parameters and [Urchin Tracking Module (UTM)](https://en.wikipedia.org/wiki/UTM_parameters) codes to get insight into customer behaviors and your marketing strategy’s effectiveness. These tools help identify the source of your traffic and the marketing campaigns leading to the most conversions.

## Track campaigns with UTM codes 

Use UTM codes to track how customers find your site when they pay using your payment link. You can add the following UTM codes as parameters in the query string of your URL: `utm_source`, `utm_content`, `utm_medium`, `utm_term`, and `utm_campaign`.

| Parâmetro      | Descrição                                                                                                                                       |
| -------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- |
| `utm_source`   | Identifica onde o tráfego foi originado (por exemplo, um nome de site, rede social ou mecanismo de busca).                                      |
| `utm_content`  | Identifica qual conteúdo é escolhido pelo cliente. Use esse parâmetro para distinguir entre links que apontam para a mesma página de pagamento. |
| `utm_medium`   | Identifica o meio de marketing que acessa seu link de pagamento (por exemplo, e-mail, custo por clique (cpc) ou outros métodos).                |
| `utm_term`     | Identifica termos de busca e palavras-chave específicos nos seus anúncios de busca pagos.                                                       |
| `utm_campaign` | Identifica suas campanhas de marketing usando o URL do link de pagamento.                                                                       |

To add UTM codes, specify `redirect` as your [confirmation behavior](https://docs.stripe.com/payment-links/post-payment.md#change-confirmation-behavior). When customers complete a payment, your redirect URL contains the UTM code parameters specified in your payment link URL. Here’s what a payment link looks like with an appended UTM codes: `https://buy.stripe.com/test_eVa5nPg1j1wmfXq5kr?utm_medium=earned_email&utm_source=marketo&utm_campaign=campaign_a`

> Construct UTM codes using alphanumeric characters, dashes, or underscores, ensuring they don’t exceed a 150-character limit. Invalid values are discreetly discarded, guaranteeing your payment links performance remains unaffected.

## Simplify reconciliation with a URL parameter 

You can simplify reconciliation with the `client_reference_id` URL parameter. Use URL parameters in the query string of your payment link URL. To configure URL parameters directly in the Dashboard [Payment Links](https://dashboard.stripe.com/payment-links) page:

1. Click the payment link you want to modify.
1. Click the down arrow of the **Copy** button and select **URL parameters**.
1. In the dialog, use the drop-down menu to select **Client reference ID**.
1. Enter a value that meets the requirements described in the following table to append the reference to your URL.
1. Copy the amended URL for use in your integration.

| Parâmetro             | Descrição                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     | Sintaxe                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 |
| --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| `client_reference_id` | Use `client_reference_id` to attach a unique string of your choice to the Checkout Session. This can be a customer ID or a cart ID (or similar), and you can use it to reconcile the Session with your internal systems. If you add this parameter to your payment link, it’s sent in the [checkout.session.completed](https://docs.stripe.com/api/events/types.md#event_types-checkout.session.completed) *webhook* (A webhook is a real-time push notification sent to your application as a JSON payload through HTTPS requests) after payment completion. | `client_reference_id` can be composed of alphanumeric characters, dashes, or underscores, and be any value up to 200 characters. Invalid values are silently dropped, but your payment page continues to work as expected.

  Depending on how you share your Payment Links, they might show up in unexpected places. If you add a client reference ID to a payment link, make sure that it doesn’t include sensitive information or secrets such as passwords or API keys. Only share Payment Links that have URL parameters with intended recipients. |

## Track payments with the API

Quando os clientes usam um link de pagamento para concluir um pagamento, a Stripe envia um webhook [checkout.session.completed](https://docs.stripe.com/api/events/types.md#event_types-checkout.session.completed) que você pode usar para execução e reconciliação. Saiba mais sobre como [receber eventos da Stripe na sua integração](https://docs.stripe.com/webhooks.md).

Certifique-se de ouvir webhooks adicionais caso tenha ativado formas de pagamento como débitos bancários ou vouchers, que podem levar de 2 a 14 dias para confirmar o pagamento. Para obter mais informações, consulte nosso guia sobre o [atendimento de pedidos após o pagamento de um cliente](https://docs.stripe.com/checkout/fulfillment.md).

Após o cliente concluir uma compra, você pode redirecioná-lo para uma URL ou exibir uma mensagem personalizada configurando [after_completion](https://docs.stripe.com/api/payment-link/create.md#create_payment_link-after_completion) no link de pagamento.

```curl
curl https://api.stripe.com/v1/payment_links \
  -u "<<YOUR_SECRET_KEY>>:" \
  -d "line_items[0][price]={{PRICE_ID}}" \
  -d "line_items[0][quantity]=1" \
  -d "after_completion[type]=redirect" \
  --data-urlencode "after_completion[redirect][url]=https://example.com"
```