# Stripe profiles

Create and manage a public identity for your business on Stripe.

With a Stripe profile, businesses can find, verify, and connect with each other on Stripe.

A Stripe profile lets you:

- Input basic business information once and use it across Stripe.
- Publish selected charts and metrics.
- [Sell through agents](https://docs.stripe.com/agentic-commerce/for-sellers.md) using the Agentic Commerce Suite.

> #### Country availability
> 
> Stripe profiles are *not* available in India.

## Create your profile

To create a new Stripe profile, follow these steps:

1. In the Stripe Dashboard, go to **[Stripe profile](https://dashboard.stripe.com/profiles)**, then click **Get started**.
2. Enter a display name and profile handle.
3. (Optional) Add additional information, including a description, business website, business address, and business email.
4. Click **Create profile**.

## Manage your profile

To update an existing Stripe profile (including profiles created when sharing business metrics), follow these steps:

1. In the Stripe Dashboard, go to **[Stripe profile settings](https://dashboard.stripe.com/settings/profile)** and make your changes.
2. (Optional) To hide your profile from other businesses, go to the **[Stripe profile privacy settings](https://dashboard.stripe.com/settings/profile/privacy)** and turn on **Private Stripe profile**.
3. Click **Save details**.

## Where your public profile appears

When your profile is public, it appears in these places:

- [Dashboard search](https://docs.stripe.com/dashboard/search.md)
- [Stripe Directory](https://docs.stripe.com/directory.md), accessed through the Stripe CLI (no login required)
- Stripe-generated invoices
- A dedicated URL at `profile.stripe.com/@handle`

## Add a payment link to your profile

Other businesses on Stripe can pay you directly if you add a [payment link](https://docs.stripe.com/payment-links/create.md#get-started) to your profile. The link must be active and must use the **Customers choose what to pay** model. To add a payment link to your profile, follow these steps:

1. In the Stripe Dashboard, go to your [Stripe profile](https://dashboard.stripe.com/settings/profile#paymentLink) settings page.
2. Select a previously created eligible payment link or create a new one.
3. Click **Save details**.

## Share your subscriber retention indicator  (Private preview)

The **Strong subscriber retention** indicator reflects your business’s subscriber churn rate compared with similar businesses on Stripe. Qualifying businesses can display it on their public Stripe profile.

To be evaluated, your business must meet these requirements:

- Use Stripe Billing for fixed-price subscriptions, have at least 100 active subscribers, and have at least 6 completed months of subscriber churn data. Businesses with only usage-based subscriptions aren’t eligible.
- Belong to a qualifying [Billing Analytics peer group](https://docs.stripe.com/billing/subscriptions/analytics/benchmarking.md).
- Have a standalone Stripe account or Standard connected account, and a claimed, public Stripe profile that’s eligible to appear publicly.

Stripe evaluates your trailing subscriber churn rate monthly. An evaluation qualifies when your rate is at or below the 10th percentile of your peer group and enough data exists for a reliable comparison. You earn the indicator after three consecutive qualifying evaluations. Stripe removes it after two consecutive non-qualifying evaluations; missing data counts as non-qualifying.

Sharing is off by default. If the setting is available for your account:

1. Go to [**Stripe profile settings**](https://dashboard.stripe.com/settings/profile).
2. Turn on **Show positive indicators**.
3. Select **Save details**.

To hide the indicator, turn off the setting and select **Save details**. Enabling sharing doesn’t guarantee an indicator.

Sharing doesn’t reveal underlying metrics, customer or subscriber identities, transaction-level data, or other businesses’ comparison data. Stripe evaluates only activity measurable through Stripe Billing, and your Billing Analytics configuration can affect results.

A missing indicator doesn’t necessarily mean weak retention. The indicator describes past retention, but doesn’t predict future performance or represent loyalty, satisfaction, quality, safety, or trustworthiness.